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Transmedia: it’s time to define your brand’s artifacts

Credits: mr lapino on FlickR When it comes to getting  your brand ready for transmedia communications, you need to plan for new layers of information that can become part of the brand story. In fact,...

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No need for a Gold rush: transmedia is a distribution model

Credits: RetroGrafix On FlickR Challenging the dominance of paid media For those who read this blog regularly you certainly noticed my growing interest in transmedia planning. In fact, in a world where...

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Can screen time be the new reach?

What if screen time was a good opportunity for your brand to be seen many more time? Instead of limiting ourselves to a paid, owned and earned mix, why don’t we consider the broadening of the brand...

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Who wants to engage with someone’s always boasting?

I am still surprised to read articles about the low engagement rate with Facebok pages…. I recently read that the Timeline for brands is not really helping either… Er? Really? Activities on facebook...

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Design is Love

Glug. Design is love. View more presentations from Isabelle Quevilly A 10-min inspirational talk on design and business that was shared on July 12th, 2012 at Glug London. Here is the script: The brief...

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Unlock marketing secrecy for the greater good

Brand Truce 2012 from Isabelle Quevilly

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Is it time for Google to stop searching?

Beyond its products Chrome, Google+, Gmail, Map, GoogleTV, Android, NEXUS, Fiber, Glass… what is the brand that lives beyond search? With such a strong heritage in utility, and being driven by a strong...

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#BrandBowl: The end of a commercial feast

4 years of Superbowl The game changed on Sunday. TV shut down, but the show went on. For the first time ever the Super Bowl wasn’t a commercial feast anymore. All eyes were on Twitter instead, where a...

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6 take-aways from sxsw 2013

Take-aways from sxsw by v3 from Isabelle Quevilly

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Welcome to the 7.6 billion target market

The following post by Isabelle Quevilly was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Welcome to the 7.6 billion target market It’s...

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Publicis Omnicom Groupe: what a great time for advertising to die

It’s been more than a week now and I can’t help thinking of the consequences of that super merger. It might make sense for some financially but the whole thing sounds more like a game of Thrones than a...

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Virgin America: the end of websites as we know them

A tweet about the new Virgin America website picked my curiosity yesterday… What could be so different about an airline website? Well… That’s the thing. This revamp is a clever solution to use digital...

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In a digital-first world, API is the new media

Instead of paying the big price for media exposure, businesses should move some of these budgets toward creating APIs, loads of APIs, around each single area of the business. Facebook Connect is a...

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Today, I hate the Internet

Today, I hate an Internet that cannot wait. An Internet that craves for traffic over hope. I hate an Internet where journalists are gone and when the news is made out of nothing. I don’t want to see...

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The impact of social media on the customer experience

Last week was the release of a new book “Understanding Social Media” (here on Amazon) in which I shared my point of view on why social media is central to customer experience. Building on the Big...

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Resilient Brands: workshop and tools

The digital revolution changes everything. It’s the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the...

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No content can save a poor customer experience

I’d like to think that in a couple of years, we will look at the Volkswagen scandal as the end of “marketing brands”, brands acting like a gloss to get consumers in. It’s over. It makes no sense to...

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