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#BrandBowl: The end of a commercial feast
4 years of Superbowl The game changed on Sunday. TV shut down, but the show went on. For the first time ever the Super Bowl wasn’t a commercial feast anymore. All eyes were on Twitter instead, where a...
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Welcome to the 7.6 billion target market
The following post by Isabelle Quevilly was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Welcome to the 7.6 billion target market It’s...
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Publicis Omnicom Groupe: what a great time for advertising to die
It’s been more than a week now and I can’t help thinking of the consequences of that super merger. It might make sense for some financially but the whole thing sounds more like a game of Thrones than a...
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Virgin America: the end of websites as we know them
A tweet about the new Virgin America website picked my curiosity yesterday… What could be so different about an airline website? Well… That’s the thing. This revamp is a clever solution to use digital...
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In a digital-first world, API is the new media
Instead of paying the big price for media exposure, businesses should move some of these budgets toward creating APIs, loads of APIs, around each single area of the business. Facebook Connect is a...
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Today, I hate the Internet
Today, I hate an Internet that cannot wait. An Internet that craves for traffic over hope. I hate an Internet where journalists are gone and when the news is made out of nothing. I don’t want to see...
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The impact of social media on the customer experience
Last week was the release of a new book “Understanding Social Media” (here on Amazon) in which I shared my point of view on why social media is central to customer experience. Building on the Big...
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Resilient Brands: workshop and tools
The digital revolution changes everything. It’s the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the...
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No content can save a poor customer experience
I’d like to think that in a couple of years, we will look at the Volkswagen scandal as the end of “marketing brands”, brands acting like a gloss to get consumers in. It’s over. It makes no sense to...
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